What do you get when you mix Iceberg water, seaweed, whelk-shell, shrimp and sea cucumber, capelin caviar, summer savory, herbs, berries and glacial mud? Environmentally friendly ingredients for a 100 per cent pure, natural, healthy and highly effective skin care line.
The vast majority of skin care products on the market today are made from synthetic chemicals, including many known toxins. Research indicates the ingredients you put on your skin are as vital as the foods you put in your body. Toxins penetrate the skin and can cause skin irritations, reactions or allergens and even serious health issues over time.
With recent advances, it’s now possible to enjoy natural skincare products without sacrificing efficacy or experience. In fact, carefully formulated natural products outperform chemical-based products — without health risks! Natural ingredients are accepted by the human body and synthesized through the skin more readily because the skin recognizes natural ingredients and responds more positively to non-intrusive alternatives.
Natural, organic and green products and services represent a vast growing market to consumers interested in healthy products that are virtually chemical free. However, consumers often get confused by these terms and big manufactures count on this confusion. In cosmetics here’s the difference: a “natural” product is derived from plants, or other natural sources, and does not use potentially harmful chemicals in the formulating or manufacturing of that product. An “organic” product requires that the plants used in the product be grown, harvested and manufactured according to regulatory standards. “Eco-friendly or green” generally refers to products with packaging that has little or no harm to the environment after it has been discarded or used. And remember...many products that claim to be natural, organic or green are actually not so; if you are interested in healthy skincare products you must become a label reader!
Because of the northern climate, isolated location and plenty of untouched terrain, Newfoundland and Labrador provide an abundance of potent natural raw ingredients that are heavily infused with nature’s antioxidants and nutrients of which the skin can indulge. Antioxidants prevent free radicals from potentially damaging healthy, functioning cells and are essential to maintaining healthy skin. Omega 3, collagen, chitosan and protein are considered to be the most beneficial and are found in abundance in our natural ingredients, as well as several by-products found in our capelin, shell fish and sea cucumber.
The purity of the icebergs, sheltered from pollutants, that drift along the coasts of the island provide the oldest, purest water source in the world. Comprising of a pH balance of 5.0, consistent with the skin’s own natural cellular structure, Iceberg water as the base in skin care formulations will hydrate and neutralize the skin, enhancing the efficacy of luxury anti-aging skin care products — the oldest water for the youngest looking skin!